The term "demographic dividend" has often been used to describe the growth potential of societies with young populations. But another demographic dividend, the longevity dividend, will open massive markets for future business growth, a potential long ignored by leaders in business, policy and other domains. A fast growing cohort of healthier, more active, more mobile and wealthier older adults can power a new economy, both as consumers and productive workers. Innovations in healthcare, technology, banking, consumer goods, and other products and services focused on this demographic can generate large returns for forward-looking businesses. Often seen as a social and financial burden, population aging presents a significant source of future growth, and it's time for companies to capitalize on the opportunities. This panel explored the exciting potential of the longevity economy for employers, entrepreneurs and wise investors.