As population aging transforms societies across the globe, it presents 21st-century businesses with a profusion of new opportunities. Companies are just beginning to respond. They are increasingly recognizing the economic power of older adults—their buying power, their product and service demands, and the experience they bring to the workforce. Businesses that fill this space will not only improve lives but also drive a new era of productivity and growth. How can enlightened entrepreneurs and investors best capitalize on this unprecedented demographic shift?
Patricia (Pat) Milligan
Senior Partner and Global Leader, Multinational Client Group, Mercer; Global Leader, When Women Thrive
Vice President Strategy and New Business Assessment Pfizer Innovative Health, Pfizer Inc.
Professor of Psychology and Public Policy, Stanford University; Director, Stanford Center on Longevity
Baroness Cavendish of Little Venice (UK House of Lords), Senior Fellow, Mossavar-Rahmani Center for Business and Government, Harvard Kennedy School
Executive Vice President and Chief Operating Officer, AARP